Some Tips, Good Practice & SEO Strategies From Coventry & Warwickshire’s SEO & Digital Marketing Experts
When you first set up your SEO strategy you need to look at all aspects. You have to consider your link building as well as your user experience. Fortunately, there are a number of tricks that you can use to ensure that every aspect of SEO is covered by your strategy and you know how to execute them to their full potential.
Internal Link Building
When most people think about link building in SEO, they think about back links which are the creation of external links leading to your website. While they are important you need to also focus on your internal links. Internal links will be between you old content and the new content that you are posting. Adding a link in the new content connecting it to an older piece of content with relevant information is important, but it is not the only thing that you need to do.
You will also need to go back and link your old content to the new content. This will give your new content a boost because it helps the search engines find it when they crawl the older pages. The anchor text that you use should also be considered as generic words like ‘click here’ are not SEO friendly. You should rather use the name of the content or the keyword that it relates to.
Use Webmaster Tools To Resolve Issues
At SmarterMax we use the best webmaster tools like the Google Webmaster tool need to be used. These tools offer you a lot of information and help you to ensure that all of your pages are in proper working order. There are a number of issues that these tools will flag for you from duplicate meta descriptions to dead links.
It is best to set a time for when you should check these tools in your SEO strategy. If you have time set aside for the tools you can also resolve any problems that they have found at the same time. It is very important that any problems flagged by these tools be resolved as soon as possible.
Review Your Content That Does Not Rank
When you set up your SEO strategy you need to have tools that track each piece of content you have. You can then go back and track which pieces of content are not ranking. When you known which pieces of content are underperforming you will be able to make adjustments to them to see if that could help.
A lot of people find that their early content does not rank as well as their later content. This could be due to you becoming more comfortable with writing or you have hit topics that have more user engagement. It is best that you look at your content on a monthly basis to determine what you need to do with the older ones.
Consider Related Long-Tail Keywords
The keywords that you use in your SEO strategy are vital to success, but many people make the mistake of trying to rank for generic keywords. If you ate looking to rank for ‘Social Media’ you will have a hard time because this is a very competitive term. However, if you look at some of the related keywords or long-tail keywords you could have better success. Eg. ‘ Best SEO In Coventry’ and ‘SEO Expert Warwickshire’
To find related keywords you could use a keyword research tool or simply head to the search engine. Typing in the keyword that you are looking to target will bring up all your competition, but at the bottom of the page, you will see the related searches. These are the keywords that you should look at targeting because they have a smaller audience which means that you are likely to rank better.
Long-tail keywords are also important because that offer a more focused target audience. A long-tail keyword will be one that has 3 words or more. This will be a term such as ‘digital marketing services for Coventry & Warwickshire’. The person looking for this term will know exactly what they want and the competition for you will be lower.
Write Longer Content
Content is king when it comes to SEO because the search engines want to give their users a good experience so they keep coming back. If you are able to write good content then you could rank for it. However, you need to consider the length of your content. For many years people believe that shorter content was better, but this has changed.
Longer content is starting to rank better on search engines because it will provide better information to the user. Of course, there is no point in having 2000 word content that simply repeats the first 500 words in a slightly different way. All the content that you provide needs to be engaging and offer the reader some valuable information throughout.
Business Name: SmarterMax
Address: Coventry, Warwickshire
Phone Number: +447709607295
SEO & Digital Marketing